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From an article about the Holy Cross game. It's called "coaching".
Verdi recognized early that his team was struggling to defend the Crusaders in man to man and switched to a zone defense late in the second quarter. Holy Cross was 9-of-17 in the first quarter and dropped to a whopping 4-of-14 once it was hit with the zone. Simple, yet smart game time adjustments are necessary anytime but in close games like Friday’s, recognizing what works and what doesn’t make the difference.