Massachusetts Athletics Branding

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McKinney
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Re: Massachusetts Athletics Branding

Post by McKinney » Tue Feb 19, 2019 10:56 pm

Denver Hockey posted their schedule featuring "UMass Amherst". Unsurprisingly this received pushback from #UMassTwitter for use of the A-word, including our athletics department. Pretty funny.

Image

https://twitter.com/DU_Hockey/status/10 ... 6834290689

As pointed out by @Zig2k, maybe we should refer to them as "Colorado Seminary". That is still their legal name after all. :lol:
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https://www.du.edu/controller/media/doc ... w92014.pdf
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InnervisionsUMASS
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Re: Massachusetts Athletics Branding

Post by InnervisionsUMASS » Wed Feb 20, 2019 8:13 am

Oh that is beautiful! haha
Stop waiting for UMass to do something big and help UMass do something big. - Shades

McKinney
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Re: Massachusetts Athletics Branding

Post by McKinney » Mon Mar 11, 2019 3:20 am

LS71 wrote:
Sun Mar 10, 2019 11:27 am
BTW...I hate when people emphasize the 'U' in UMass....like emphasizing the 'in' in insurance.
Despite the logo growing on me, that's one of several (many?) things that irks me with the Power U.
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Re: Massachusetts Athletics Branding

Post by MJatUM » Mon Mar 11, 2019 10:48 am

You mean like the UUUUUUUUUUU ---- MASSSSSSSSS chant?

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InnervisionsUMASS
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Re: Massachusetts Athletics Branding

Post by InnervisionsUMASS » Mon Mar 11, 2019 10:52 am

I'm confused... how is it possible to not emphasize the U when saying UMass? Saying "u-MASS" just sounds ridiculous.
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MJatUM
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Re: Massachusetts Athletics Branding

Post by MJatUM » Mon Mar 11, 2019 11:05 am

You whisper the U and yell the Mass :lol: :lol:

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Re: Massachusetts Athletics Branding

Post by McKinney » Mon Mar 11, 2019 12:46 pm

I guess that doesn't come across well over text. :lol:

No, I emphasize them equally (like most people do). U Mass, not U mass and not u Mass.

And definitely not like this: https://youtu.be/hMD3J4EJfa8?t=25
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Re: Massachusetts Athletics Branding

Post by InnervisionsUMASS » Mon Mar 11, 2019 1:37 pm

You-Miss :lol: :lol:
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Re: Massachusetts Athletics Branding

Post by eXelwood » Mon Mar 11, 2019 7:09 pm

I prefer the Ohio Sate approach THE University of Massachusetts

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Re: Massachusetts Athletics Branding

Post by FightMass19 » Mon Apr 15, 2019 4:04 pm

A sadly hilarious twitter thread regarding our branding as a university and an athletic department...

https://twitter.com/jonathan_barden/sta ... 6170818562

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Re: Massachusetts Athletics Branding

Post by 69MG » Mon Apr 15, 2019 5:29 pm

^ Maybe it's me, but that was painful. Go UMass!!

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Re: Massachusetts Athletics Branding

Post by eXelwood » Wed Apr 17, 2019 9:44 am

Part of branding is color, I see many versions of marron some look like BC and Harvard colors. The University of Massachusetts should have an official Pantone marron , like UNC Blue, IBM Blue and use it in branding including officially licensed apparel.

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Old Cage
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Re: Massachusetts Athletics Branding

Post by Old Cage » Wed Apr 17, 2019 11:17 am

Sadly - Pantone maroon - per a post much earlier in this thread - we do.
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Re: Massachusetts Athletics Branding

Post by KahunaK » Thu Apr 25, 2019 10:42 am

I think the prominent branding for as many teams as possible should be Massachusetts as the hockey team does. Do that for a decade and the Amherst thing will go away. The need for the Amherst distinction really only comes up in hockey since Hockey East also has UMASS-Lowell.

Never liked the power U but it is a good small logo. Much prefer the UMass that some teams wear.

The maroon problem is unfathomable. Swamy needs to make a decision here. Prefer the deep maroon color but am fine with the reddish maroon (is that really the color they use). Just get some consistency!!!!!

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Re: Massachusetts Athletics Branding

Post by InnervisionsUMASS » Thu Apr 25, 2019 10:52 am

KahunaK wrote:
Thu Apr 25, 2019 10:42 am
I think the prominent branding for as many teams as possible should be Massachusetts as the hockey team does. Do that for a decade and the Amherst thing will go away. The need for the Amherst distinction really only comes up in hockey since Hockey East also has UMASS-Lowell.

Never liked the power U but it is a good small logo. Much prefer the UMass that some teams wear.

The maroon problem is unfathomable. Swamy needs to make a decision here. Prefer the deep maroon color but am fine with the reddish maroon (is that really the color they use). Just get some consistency!!!!!

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Stop waiting for UMass to do something big and help UMass do something big. - Shades

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