UMass (Amherst) logo

[MikeUMA]

New logo for the Amherst campus unveiled


Replaces this logo:


UMass news release
https://www.umass.edu/news/article/new- ... istinctive

Collegian article
https://dailycollegian.com/2023/03/umas ... rand-mark/

Interesting from the old logo was the motto:
Ense petit placidam sub libertate quietem
By the sword we seek peace, but peace only under liberty

Haven't seen anything about a new motto. Is a motto really necessary anymore? Seems like whatever the current ad campaign says is the motto.

[Old Cage]

First thought: The much despised "Amherst" is gone!

[LS71]

That and the depiction of a native American....or Indian, as they used to be called...

UMass was among the first to change it's name/mascot to a non-native American one. The state is working to create a new state seal:

https://www.wgbh.org/news/politics/2022 ... sachusetts

[Sheck]

The motto is the same as the state's motto. I never really thought it made much sense to have it as a motto for a university.

Like the new logo(s) though. The M is for Mothership (sorry Lowell).

[e_parade]

I like it. There was no need to have a native American on there at this point, and it was definitely time (it was a while ago) to remove "Amherst" from it.


Edit: didn't mention before, but I really like the inclusion of Old Chapel on it (...especially as I have a tattoo with old chapel in it...)

[Quann]

Not a fan of the new logo, I liked the old one. To each his own.

[LS71]

It’s clean….the Old Chapel and 1863…says it all.

[inthescoop]

It's actually ummmmm pretty freakin nice... did not expect to say that. I'm a fan!

[TruBluMaroon]

First thought: The much despised "Amherst" is gone!

Unless, now that is not on the logo, they will feel
the need to use it to define the Amherst campus from the rest of the campuses

[InnervisionsUMASS]

The lack of "Amherst" in the official seal is glorious. Two thumbs up.

[Bubba]

I don't mind it. I think it's overly complicated for a logo. I am happy to move to something less outdated, however, my biggest concern, it's basically a retread of the former UNH logo.

https://bit.ly/3KCmJ2T

[InnervisionsUMASS]

I'm kinda surprised no one has mentioned this yet... this is another example of the major disconnects across segments of campus. In this case between overall University branding and Athletics branding.

If it was just the Seal, I might not be saying this... but they created a "new" 'M' logo for the school, which is different than what Athletics uses. This makes no sense.

From their posting on LinkedIn:

This is meant to be an addition to the already established Athletic mark (the “Power U”) and to expand the design elements available to visually represent the brand.

[Quann]

The M logo is so weird. I saw it on Twitter. If you’re referring to UMass at least go “UM”. Don’t reinvent the wheel.