Massachusetts Athletics Branding

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eXelwood
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Re: Massachusetts Athletics Branding

Post by eXelwood » Fri Apr 26, 2019 9:00 am

Agree we need a decision and consistency. A key part of branding is see a color make an association e.g. Tennessee orange, Carolina blue etc . The red tones make that association difficult since look like Harvard and BC. IMHO deep maroon is the color I as an alumnus associate with he University of Massachusett .

FightMass19
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Re: Massachusetts Athletics Branding

Post by FightMass19 » Wed May 01, 2019 4:40 pm

eXelwood wrote:
Fri Apr 26, 2019 9:00 am
Agree we need a decision and consistency. A key part of branding is see a color make an association e.g. Tennessee orange, Carolina blue etc . The red tones make that association difficult since look like Harvard and BC. IMHO deep maroon is the color I as an alumnus associate with he University of Massachusett .
These won't make you happy then... do other schools have t-shirts like this? Seems a bit ludicrous that we'd have a UMass Amherst t-shirt with colors that aren't even remotely similar to our school's colors... I know you wouldn't find a t-shirt like this at Michigan or Ohio State.

http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES

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InnervisionsUMASS
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Re: Massachusetts Athletics Branding

Post by InnervisionsUMASS » Thu May 02, 2019 7:56 am

FightMass19 wrote:
Wed May 01, 2019 4:40 pm

These won't make you happy then... do other schools have t-shirts like this? Seems a bit ludicrous that we'd have a UMass Amherst t-shirt with colors that aren't even remotely similar to our school's colors... I know you wouldn't find a t-shirt like this at Michigan or Ohio State.

http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES

I don't mind different color random tees for the school... those are going to come up from time to time. It's the inability to be consistent with the school colors in almost every facet of the University that is frustrating. You can do different color shirts like these.. the issue is when you do a color like this but UMass is spelled out in bright red instead of maroon.
Stop waiting for UMass to do something big and help UMass do something big. - Shades

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SignMan
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Re: Massachusetts Athletics Branding

Post by SignMan » Thu May 02, 2019 8:44 am

We were in Madison Fri - Mon...

We did not go in the UW bookstore this trip, but did walk past it...
all clothing in the window was the real UW red and white...no variations...

Everywhere you go there, UW red and white...
not dark red, pinkish red, etc.

Many of the non-UW businesses use the red and white...
One boutique even had their plastic bags in the same colors...some red/some white...

Great source of pride and tradition.
"Character is simply habit long continued."
<Plutarch>

eXelwood
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Re: Massachusetts Athletics Branding

Post by eXelwood » Thu May 02, 2019 10:45 am

Fight, your right about those shirts. I ready to eat some beets and puke maroon.

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