Massachusetts Athletics Branding
Re: Massachusetts Athletics Branding
Agree we need a decision and consistency. A key part of branding is see a color make an association e.g. Tennessee orange, Carolina blue etc . The red tones make that association difficult since look like Harvard and BC. IMHO deep maroon is the color I as an alumnus associate with he University of Massachusett .
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Re: Massachusetts Athletics Branding
These won't make you happy then... do other schools have t-shirts like this? Seems a bit ludicrous that we'd have a UMass Amherst t-shirt with colors that aren't even remotely similar to our school's colors... I know you wouldn't find a t-shirt like this at Michigan or Ohio State.eXelwood wrote: ↑Fri Apr 26, 2019 9:00 am Agree we need a decision and consistency. A key part of branding is see a color make an association e.g. Tennessee orange, Carolina blue etc . The red tones make that association difficult since look like Harvard and BC. IMHO deep maroon is the color I as an alumnus associate with he University of Massachusett .
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
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Re: Massachusetts Athletics Branding
FightMass19 wrote: ↑Wed May 01, 2019 4:40 pm
These won't make you happy then... do other schools have t-shirts like this? Seems a bit ludicrous that we'd have a UMass Amherst t-shirt with colors that aren't even remotely similar to our school's colors... I know you wouldn't find a t-shirt like this at Michigan or Ohio State.
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
I don't mind different color random tees for the school... those are going to come up from time to time. It's the inability to be consistent with the school colors in almost every facet of the University that is frustrating. You can do different color shirts like these.. the issue is when you do a color like this but UMass is spelled out in bright red instead of maroon.
Stop waiting for UMass to do something big and help UMass do something big. - Shades
Re: Massachusetts Athletics Branding
We were in Madison Fri - Mon...
We did not go in the UW bookstore this trip, but did walk past it...
all clothing in the window was the real UW red and white...no variations...
Everywhere you go there, UW red and white...
not dark red, pinkish red, etc.
Many of the non-UW businesses use the red and white...
One boutique even had their plastic bags in the same colors...some red/some white...
Great source of pride and tradition.
We did not go in the UW bookstore this trip, but did walk past it...
all clothing in the window was the real UW red and white...no variations...
Everywhere you go there, UW red and white...
not dark red, pinkish red, etc.
Many of the non-UW businesses use the red and white...
One boutique even had their plastic bags in the same colors...some red/some white...
Great source of pride and tradition.
The angle of incidence = the angle of reflection: REBOUND!
Re: Massachusetts Athletics Branding
Fight, your right about those shirts. I ready to eat some beets and puke maroon.
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Re: Massachusetts Athletics Branding
Have to say, I'm very pleased with the new uniform reveals we've seen this year. Really a big fan of the "traditional" look of the football and basketball uniforms and feels like we are taking our place as the commonwealth's team. Hope they're here to stay.
Basketball: https://twitter.com/UMassAthletics/stat ... 3340468226
Football: https://twitter.com/UMassFootball/statu ... 0283079682
The only issue I still have is the power U logo, but that aside I will say the uniforms this year are a massive step in the right direction. Hope the new hockey sweaters follow the trend - however they were already the best uniforms we had IMO, so excited/nervous to see what they came up with.
Basketball: https://twitter.com/UMassAthletics/stat ... 3340468226
Football: https://twitter.com/UMassFootball/statu ... 0283079682
The only issue I still have is the power U logo, but that aside I will say the uniforms this year are a massive step in the right direction. Hope the new hockey sweaters follow the trend - however they were already the best uniforms we had IMO, so excited/nervous to see what they came up with.
Re: Massachusetts Athletics Branding
I’m all for going back to the script “Umass” of the Cal era. It’s become somewhat iconic especially since the change to the boring block letters in 2003-04. Just got that black tee with the basketball in the logo from 19nine. Looks so damn good.
Re: Massachusetts Athletics Branding
^^^^^
I also love “MASSACHUSETTS” in all caps on football unis. Gives them a clean retro look. Couple that with the 90s “Umass” on the helmet and you’ve got a winner. The Unis for the Rutgers game were awesome.
I also love “MASSACHUSETTS” in all caps on football unis. Gives them a clean retro look. Couple that with the 90s “Umass” on the helmet and you’ve got a winner. The Unis for the Rutgers game were awesome.
Re: Massachusetts Athletics Branding
The unis for the Rutgers game were awesome. So was that first quarter.
Class of 2019 - @StatsMass
Re: Massachusetts Athletics Branding
UMass has officially endorsed 202c https://www.umass.edu/brand/elements/color
A great deal of detail is provided in that url.
Then it is all about enforcement, or lack thereof.
A great deal of detail is provided in that url.
Then it is all about enforcement, or lack thereof.
Feeling entitled is JUST a feeling...
Re: Massachusetts Athletics Branding
Hasn't it always been 202 C (at least for academics)? To your point, the problem is with enforcement (or the lack thereof).
Class of 2019 - @StatsMass
Re: Massachusetts Athletics Branding
Update from the Boston Globe on the new state flag. https://www.bostonglobe.com/2021/11/28/ ... orthanded/
For now, it seems like the initiative is going nowhere. But with the UMass seal being essentially a maroon version of the state seal, I wonder if that will get an update as well.
For now, it seems like the initiative is going nowhere. But with the UMass seal being essentially a maroon version of the state seal, I wonder if that will get an update as well.
Class of 2019 - @StatsMass