Massachusetts Athletics Branding

Whatever else you wanna rant about.
eXelwood
Sophomore
Posts: 167
Joined: Mon Apr 07, 2003 8:54 am
Location: New Hamshire

Re: Massachusetts Athletics Branding

Post by eXelwood » Fri Apr 26, 2019 9:00 am

Agree we need a decision and consistency. A key part of branding is see a color make an association e.g. Tennessee orange, Carolina blue etc . The red tones make that association difficult since look like Harvard and BC. IMHO deep maroon is the color I as an alumnus associate with he University of Massachusett .

FightMass19
Sophomore
Posts: 78
Joined: Tue Nov 14, 2017 9:57 pm

Re: Massachusetts Athletics Branding

Post by FightMass19 » Wed May 01, 2019 4:40 pm

eXelwood wrote:
Fri Apr 26, 2019 9:00 am
Agree we need a decision and consistency. A key part of branding is see a color make an association e.g. Tennessee orange, Carolina blue etc . The red tones make that association difficult since look like Harvard and BC. IMHO deep maroon is the color I as an alumnus associate with he University of Massachusett .
These won't make you happy then... do other schools have t-shirts like this? Seems a bit ludicrous that we'd have a UMass Amherst t-shirt with colors that aren't even remotely similar to our school's colors... I know you wouldn't find a t-shirt like this at Michigan or Ohio State.

http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES

User avatar
InnervisionsUMASS
Hall of Fame
Posts: 14243
Joined: Fri Apr 04, 2003 1:32 am
Location: Milford, MA
Contact:

Re: Massachusetts Athletics Branding

Post by InnervisionsUMASS » Thu May 02, 2019 7:56 am

FightMass19 wrote:
Wed May 01, 2019 4:40 pm

These won't make you happy then... do other schools have t-shirts like this? Seems a bit ludicrous that we'd have a UMass Amherst t-shirt with colors that aren't even remotely similar to our school's colors... I know you wouldn't find a t-shirt like this at Michigan or Ohio State.

http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES
http://umassstore.com/MerchDetail.aspx? ... EVE%20TEES

I don't mind different color random tees for the school... those are going to come up from time to time. It's the inability to be consistent with the school colors in almost every facet of the University that is frustrating. You can do different color shirts like these.. the issue is when you do a color like this but UMass is spelled out in bright red instead of maroon.
Stop waiting for UMass to do something big and help UMass do something big. - Shades

User avatar
SignMan
Hall of Fame
Posts: 2521
Joined: Wed Apr 02, 2003 7:48 pm

Re: Massachusetts Athletics Branding

Post by SignMan » Thu May 02, 2019 8:44 am

We were in Madison Fri - Mon...

We did not go in the UW bookstore this trip, but did walk past it...
all clothing in the window was the real UW red and white...no variations...

Everywhere you go there, UW red and white...
not dark red, pinkish red, etc.

Many of the non-UW businesses use the red and white...
One boutique even had their plastic bags in the same colors...some red/some white...

Great source of pride and tradition.
Hell hath no greater fury than a UMass Alum scorned!

eXelwood
Sophomore
Posts: 167
Joined: Mon Apr 07, 2003 8:54 am
Location: New Hamshire

Re: Massachusetts Athletics Branding

Post by eXelwood » Thu May 02, 2019 10:45 am

Fight, your right about those shirts. I ready to eat some beets and puke maroon.

FightMass19
Sophomore
Posts: 78
Joined: Tue Nov 14, 2017 9:57 pm

Re: Massachusetts Athletics Branding

Post by FightMass19 » Mon Sep 30, 2019 12:17 pm

Have to say, I'm very pleased with the new uniform reveals we've seen this year. Really a big fan of the "traditional" look of the football and basketball uniforms and feels like we are taking our place as the commonwealth's team. Hope they're here to stay.

Basketball: https://twitter.com/UMassAthletics/stat ... 3340468226

Football: https://twitter.com/UMassFootball/statu ... 0283079682

The only issue I still have is the power U logo, but that aside I will say the uniforms this year are a massive step in the right direction. Hope the new hockey sweaters follow the trend - however they were already the best uniforms we had IMO, so excited/nervous to see what they came up with.

User avatar
Quann
Senior
Posts: 1235
Joined: Sun Apr 06, 2003 11:17 pm
Location: Start Line, MA

Re: Massachusetts Athletics Branding

Post by Quann » Mon Sep 30, 2019 5:57 pm

I’m all for going back to the script “Umass” of the Cal era. It’s become somewhat iconic especially since the change to the boring block letters in 2003-04. Just got that black tee with the basketball in the logo from 19nine. Looks so damn good.

User avatar
Quann
Senior
Posts: 1235
Joined: Sun Apr 06, 2003 11:17 pm
Location: Start Line, MA

Re: Massachusetts Athletics Branding

Post by Quann » Mon Sep 30, 2019 6:00 pm

^^^^^
I also love “MASSACHUSETTS” in all caps on football unis. Gives them a clean retro look. Couple that with the 90s “Umass” on the helmet and you’ve got a winner. The Unis for the Rutgers game were awesome.

McKinney
Senior
Posts: 1105
Joined: Mon Nov 13, 2017 10:12 pm

Re: Massachusetts Athletics Branding

Post by McKinney » Mon Sep 30, 2019 6:20 pm

The unis for the Rutgers game were awesome. So was that first quarter.
Ryan McKinney - Class of 2019 - @mckinney2019

User avatar
econalum
Senior
Posts: 1765
Joined: Sat Apr 12, 2003 10:31 am
Location: Acton, MA

Re: Massachusetts Athletics Branding

Post by econalum » Tue Oct 01, 2019 8:26 pm

UMass has officially endorsed 202c https://www.umass.edu/brand/elements/color

A great deal of detail is provided in that url.

Then it is all about enforcement, or lack thereof.
Feeling entitled is JUST a feeling...

McKinney
Senior
Posts: 1105
Joined: Mon Nov 13, 2017 10:12 pm

Re: Massachusetts Athletics Branding

Post by McKinney » Tue Oct 01, 2019 8:34 pm

Hasn't it always been 202 C (at least for academics)? To your point, the problem is with enforcement (or the lack thereof).
Ryan McKinney - Class of 2019 - @mckinney2019

Post Reply