The flagship...

PreecherJenkins · Post by **PreecherJenkins** » Mon Sep 16, 2019 4:41 pm

I know we have some creative fans on this board.

I personally have my opinions on this flagship campaign.

After three weeks of inspiring football I ask you, Mr umasshoops.com poster to fill in the sentence

The flagship is....

Old Cage · Post by **Old Cage** » Mon Sep 16, 2019 5:34 pm

The Flagship is "capitalized"

photoman · Post by **photoman** » Mon Sep 16, 2019 6:18 pm

The flagship is taking on water.

dennisdent · Post by **dennisdent** » Mon Sep 16, 2019 7:16 pm

The flagship is floundering.

Rolling Ridge · Post by **Rolling Ridge** » Mon Sep 16, 2019 7:57 pm

At the moment, it looks like the Flagship is flagging. I'd like to say "rebuilding," but I'm taking a wait and see attitude on that one.

harbo · Post by **harbo** » Mon Sep 16, 2019 8:38 pm

The Flagship is covered with barnacles.

UMass02 · Post by **UMass02** » Mon Sep 16, 2019 8:45 pm

The flagship is sinking.

On a serious note, didn’t someone in athletics marketing envision fans using this branding in a mocking manner? Why did the department continue to pursue this flagship branding? Is it because the university at large promotes it in their advertising, too? If you need to constantly tell people you are the flagship, then perhaps you aren’t.

PreecherJenkins · Post by **PreecherJenkins** » Mon Sep 16, 2019 8:57 pm

only took three weeks of bad football before the preeminent umass fan msg board was making fun of it!

McKinney · Post by **McKinney** » Mon Sep 16, 2019 9:21 pm

UMass02 wrote: ↑Mon Sep 16, 2019 8:45 pm If you need to constantly tell people you are the flagship, then perhaps you aren’t.

On the contrary, there's the addege "fake it til you make it". Maybe banking illusory truth?

harbo · Post by **harbo** » Mon Sep 16, 2019 9:35 pm

OK, so I had no idea about the flagship campaign. I thought the original question here was specifically about the football team. Any campaign that eliminates the "-Amherst" moniker is worth pursuing.

McKinney · Post by **McKinney** » Mon Sep 16, 2019 10:39 pm

I like the #Flagship campaign, less so the #TheFlagshipIs campaign.

Either way, I think it's probably a good thing that athletics and the university are on the same page in terms of marketing. Athletics being the "front porch" and all.

ZooMass84 · Post by **ZooMass84** » Tue Sep 17, 2019 7:33 am

Flagship sunk. CCU 45-20

InnervisionsUMASS · Post by **InnervisionsUMASS** » Tue Sep 17, 2019 7:50 am

The Flagship is fine.

Rolling Ridge · Post by **Rolling Ridge** » Tue Sep 17, 2019 7:54 am

harbo wrote: ↑Mon Sep 16, 2019 9:35 pm OK, so I had no idea about the flagship campaign. I thought the original question here was specifically about the football team. Any campaign that eliminates the "-Amherst" moniker is worth pursuing.

Out of curiosity, why is (was?) this so objectionable to some here? Not trying to start an argument, just genuinely curious what exactly bothers people about saying "UMass Amherst."

InnervisionsUMASS · Post by **InnervisionsUMASS** » Tue Sep 17, 2019 8:01 am

Rolling Ridge wrote: ↑Tue Sep 17, 2019 7:54 am Out of curiosity, why is (was?) this so objectionable to some here? Not trying to start an argument, just genuinely curious what exactly bothers people about saying "UMass Amherst."

I find it completely unnecessary. We're the Flagship and we were the first.

UMassHoops.com

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